Thursday, November 14, 2013

Print catalogs still exist?

Is there a specific use to the printed catalog? I cant remember the last time I looked at a catalog, or seen someone else look at a catalog. Especially if its for a purpose.

Print, for most of what I see, is a waste of money for the companies that use it. Overall, the photography and location shoots are beautiful, but the message is a decade old or more. Get these clothes to look, feel, and be part of the cool clique. What I think they should do is - respect the current trends of the marketplace. Maybe promote the quality of their items; how the material is sustainable, or that they use organic dyes, or that some of their profit goes to some charity, etc. If not, why should consumers purchase their product over something that is half the cost?

They could take a cue from the mobile providers - and brag about additional services that users get for free for being a customer. Use of their wifi hotspots for free can be a nice perk for some.

Or why doesnt offer discounts at ski/outdoor resorts, gear shops, etc? Loyalty should be of some value to both the customer and the brand right? Cross promotions with local bike shops, events, etc.

I think it would be better served as a digital album - where people could download and share photos. The digital version of the catalog is not easy to find, I didnt see a direct link in the catalog, and images in the catalog do not look like they can be shared to social sites, and is flash based (so no go on most tablets or mobile devices).

Sharing the photos on Pinterest may tend to boost sales?
I didnt see a link for their pinterest page in the catalog, but here is the one I found:

How exactly do you wind up getting the catalog? Just make an online purchase, then unsubscribe to their email onslaught.

There were no CTAs in the catalog, and nothing really pushing the user to any of their online experiences. It looks like a typical - follow the industry push on what to do for you latest clothing line.

I only saw 1 social media link, and it was for FOXGIRLS on Instagram.
The main links that I saw were:

Fox Girls Presents | Forever We Roam | Holiday '13 Collection